AI Insights · Timothy · April 2025
Top 5 Personal Finance Apps in the Middle East: Q1 2025
Explore the performance trends of the top personal finance apps in the Middle East during Q1 2025, with insights into downloads, revenue, and active users.
In the first quarter of 2025, the personal finance and budgeting app landscape in the Middle East showed diverse performance trends across different metrics. Here's a closer look at the top five apps based on data from Sensor Tower.
Drahim: Manage & Grow Finances from Drahim LLC experienced a significant spike in weekly revenue, peaking at approximately $18.6K in late February. Downloads also surged to 24.3K during the same week, while weekly active users climbed to over 100K before settling at 92.4K by the end of March.
Splitwise maintained a consistent performance throughout the quarter. Weekly revenue remained stable around $2.5K, with a slight increase to $3.1K in late February. Downloads fluctuated slightly, reaching a high of 5.3K in the last week of March. Active users hovered around 100K, with minor variations.
YNAB displayed a steady revenue trend, averaging around $1.6K weekly. Downloads were modest, with a peak of 763 in the first week of January. Active users remained relatively constant, slightly exceeding 1K.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. showed stable weekly revenue between $1.2K and $1.9K. Downloads and active users saw minor fluctuations, with downloads peaking at 1.6K in the initial week of the year.
Finally, FamilyBiz - כסף ביטוח פנסיה experienced a gradual decline in downloads, from 1.4K in early January to 399 by the end of March. Revenue also dropped from $3.5K at the start of the quarter to approximately $1.2K in March, with active users remaining around 7.5K.
For further insights into these trends, visit Sensor Tower.
